The world's longest-running dance music awards relaunches for its 25th anniversary — the first night of a three-year residency at Amnesia, Ibiza. One drinks partner comes with us. No shared category.
Founded in Ibiza in 1998. Independent, non-pay-to-play, with nominations from a Grand Jury drawn from more than fifty music businesses and a global public vote deciding the rest. Sponsors have never influenced a result. Read it on Wikipedia →
Winners fly in and collect in person. Tiësto, David Guetta, Carl Cox, Charlotte de Witte, Peggy Gou, Fisher, Black Coffee and Solomun have all taken the stage — then posted it to their own audiences.
Club owners, international hotel and hospitality groups, promoters, agents and beverage buyers — the people who grant on-trade listings, seated together for a whole evening.
Accredited international music, lifestyle and trade press work the carpet and file the next morning. Every major group has bought into this culture by renting an artist. Nobody has partnered with the institution itself.
The awards came back after a four-year absence under new ownership, and the industry turned out for it. 21,000 public votes.
Categories, voting platform and campaign machinery rebuilt for scale. 250,000 votes, and media exposure up 83.5% in a single year.
The 25th anniversary, at Amnesia, in the year the club turns fifty. Half a million voters targeted worldwide, and the first year of a three-year residency.
For one night we take over the legendary Amnesia Terrace — as the club itself turns fifty — and transform it into a gala hall: fifty-three tables of ten, white linen, full silver service, and a Golden Globes-style awards show at its heart. A four-course gourmet dinner, an open bar all night, and Amnesia experienced like never before.
It begins on the red carpet: a Met Gala-style arrival with paparazzi and photo calls, flowing into a champagne reception where the jet-set mix with the DJ inner circle, club owners, promoters, label executives, sponsors and VIPs.
As dinner is served, the history of dance music unfolds across three acts of immersive theatre and cinematic production, building to the awards ceremony itself — broadcast live to millions on YouTube.
Then, at midnight, the doors open. The tables are cleared, three thousand clubbers pour in, and the Terrace comes alive for one of the biggest nights of the season — DJs from across genres and generations going back-to-back until sunrise.
Your product is poured through every part of it.
One year, one contained commitment, and a measurement framework agreed up front — so the decision about the rest of the residency gets made on evidence rather than instinct. You provide the stock and fund the crew that films the night. We grant the partnership and the category exclusivity. Hospitality is available separately at commercial rates.
| Champagne | 150 bottles |
| Wine | 250 bottles |
| Vodka | 40 bottles |
| Tequila | 30 bottles |
Category exclusivity means this concludes with one partner. We confirm before the nominee announcement on 19 August, when the campaign goes live globally.
There is no shared category and no competing pour anywhere in the programme.
Sole spirits, wine and champagne supplier for the Amnesia ceremony and VIP areas, and across every official event in the season.
First refusal on your preferred category, a table of ten, and the award presented live on stage by a member of your team.
Every winner receives their award alongside a bottle of your product — the image that runs in the trade press the next morning.
You host the pre-event cocktail reception, a structured networking window with the operators who grant on-trade listings.
Presence on Amnesia's big screens and immersive displays, on-site activations, branded staff uniforms and the Sponsors' VIP Lounge.
Your portfolio on every VIP table for the full evening, backed by intensive digital promotion across the campaign.










The night the whole industry drinks together, in the hands of everyone who decides what gets listed — and three years to build on it.