Access to the most lucrative audience in the world, in one relationship. The hard-to-reach young drinker, the tastemakers who decide what is credible, the high-net-worth VIPs who fill the tables, and the artists the whole thing revolves around — no other property puts all four in the same programme.
We have secured a three-year residency at Amnesia Ibiza and a calendar of invite-only industry events across Miami, Rome, Barcelona, Ibiza and London. Every one of them is a room that needs pouring.
In 2026 the partnership is one night at Amnesia. From there it becomes a year-round programme: eight hosted events in five cities, each an intimate room of venue owners, promoters, label executives, press and artists — and each one an occasion where your product is the only thing being poured. One relationship, four audiences that are otherwise bought separately and expensively.
Each event below is invite-only, small, and built around the people who decide what gets served across global nightlife. The green line under each is what the partnership delivers there.
The 26th edition opens with an invite-only VIP party on the Faena walkway during Art Basel Miami, in partnership with Gospel NYC. It is the official introduction of the incoming Grand Jury Chairman, staged in the week when the global press and the art world's buyers are already in town.
Exclusive pour · American market entry · luxury press in the room
The launch of the most ambitious thing on the roadmap: a rail journey aboard the Orient Express in May 2028, with on-train sets and off-train parties headlined by DJ Awards Hall of Fame artists. This event opens ticket sales and sets the tone for the whole tour.
Hosted bar · luxury travel press · serve development for the tour
Twelve of the DJ Awards inner circle plus global music, travel and luxury press, influencers, tastemakers and artists. The outgoing and incoming Chairmen play back to back over Michelin-star catering, champagne and an open bar until 2am. The following day, thirty-one VIPs board the inaugural Legends Tour from Rome to Venice.
Open bar all night · two days of content capture on board
One hundred elite music insiders and the Spanish press on a 360-degree rooftop just off Plaça de Catalunya, during Sónar. This is the official launch of the 2027 season and the first public moment of the year's campaign.
Signature serve launch · trade sampling · Spanish market press
A guest list of 250: the weekend's resident performers, the Ibiza jet-set, key club owners, top-tier UK press and luxury and travel influencers. The Grand Jury Chairman plays from 7pm to 10pm with Dalt Vila as the backdrop. It is the single most photographed event of the DJ Awards year.
Sole pour on deck · the highest-yield content of the season
The official closing party of the tour, one week before voting closes. Invite-only, with top-tier UK press, VIPs and industry tastemakers, and a signature Balearic set from the Grand Jury Chairman across 360-degree views of the London skyline.
Exclusive stockist · UK on-trade and press in one room
Year two of the residency, and a significant step up. We activate the Amnesia Main Room alongside the Terrace, roughly doubling general admission capacity, and launch the Winners' Revolution — last year's champions returning to take over the decks. Red carpet, four-course gala dinner, an immersive show, and the ceremony broadcast live on YouTube.
Every bar, both rooms · big-screen presence · branded staff · Sponsors' VIP Lounge
A multi-day journey with legendary sets on board and parties at every stop, headlined by Hall of Fame artists. A closed, high-net-worth audience for several consecutive days — the longest single stretch of brand exposure anywhere in the programme.
Onboard pour for the full journey — first refusal held by the incumbent
Four owned properties that keep working when nobody is in a room — each one attachable by a partner, each one reported on.

Interviews with the International DJ winners of the last twenty-five years, cut into long-form, Shorts, Reels and TikTok, distributed on Spotify, Apple Music and every major platform. Partner messaging natively integrated, and the episodes stay online indefinitely.

A dedicated DJ Awards channel carrying one-hour mixes from the Breakthrough artists, promoted across our social ecosystem and Apple Music's own editorial spaces.

A twelve-month campaign for gender parity in electronic music, launching 7 October 2026 with real-world events and masterclasses across Europe, expanding to the USA in 2028, and culminating in the first female Chair of the Grand Jury.

A streaming app carrying an exclusive one-hour mix from every Emerging Artist nominee, with voting built into the interface — a year-round audience property rather than a campaign microsite.










The young drinker, the tastemaker, the high-net-worth VIP and the artist — reached together, all year, by the only brand pouring.